Did you know that 97% of consumers search for local businesses online? That’s a fact that SMBs, or rather local businesses should pay heed to. While the internet has opened up doors for businesses to tap consumers from all over the world, one should not shrug off the business coming from their own backyard. Store owners heavily rely on local business/consumers. Hence, it is essential that your online strategy is churned out keeping the local business in mind. And to come up with effective marketing strategies it is always recommended to consult a reputed internet marketing agency.
A reputed online marketing agency with a strong client base and infrastructure will help you to get rid of your online pet peeves. They will ensure that the trust factor of your brand remains intact and your business continues to flourish in local market. Here a few tips for local business online marketing that you may consider.
Brand-specific content: Your business site should have relevant content with detailed information on your product or the services you are offering. Consumers always seek information on the web. If there’s sufficient information on your site then they will be more than happy to contact you for purchase.
Information: Other than details related to the services you offer, your website should have a valid contact number, email address and the address of your shop in a separate page. This will allow consumers to contact you and will help you to answer their queries in a much quicker process.
Effective Search Engine Optimization strategies: 75% of internet users don’t scroll past the first page of a search engine result page. So, in order to hog consumers’ limelight, you need to implement effective SEO strategies. And yes, SEO is tricky. Keywords should be relevant to your business. Stuffing excessive keywords will do more harm than good, so be careful on that. You have to also ensure that the keywords are well researched and implemented strategically.
Effective online campaigns catering to local consumers: 70% of brands have a strong presence on Google+. That includes your consumers too. The best way to assimilate your consumers on a single platform is by running social contests on social media channels. Running online contests are one of the best ways to attract more consumers to your business.
Engaging content catering to local customers: Churn out content that has the ability to generate interest among your local customers. The content has to be relevant to your business for obvious reasons.
Now that you have a fair bit of idea regarding local business online marketing, it’s time for you to implement such effectively, and in a streamlined manner. If you find it a tad confusing, consult a reputed digital marketing agency. Always remember that the end-user (in this case the target audience) is of utmost importance. Local businesses should work on their marketing strategies keeping their target audience in mind. Digital marketing strategies, if implemented properly, can escalate your profit substantially.