For small business online marketing can hugely powerful and profitable. Many small businesses now recognise the importance of having a synergised cohesive online marketing campaign that can do wonders for their bottom line.
Most small businesses now have a website and many small businesses are now using Facebook and Twitter to boost their online presence. There are though some rules of the game (social media) which small business, in fact any business, must be aware of before they embark on a comprehensive online marketing assault. The evolution of online marketing has come a long way so lets take a look at the things to consider:
1. How much do you know?
The first thing to consider what do you know about the internet. For example, do you know what SEO (search engine optimisation) is? Do you know how Google works? Do you know how to find keywords? Do you know the difference between a head keyword and a long tail keyword and which one is better to get ranked highly by Google and the other search engines such as Yahoo? Determining your level of online marketing knowledge will help you determine what type of online marketing strategies you employ.
2. Who is your market?
The next thing to consider who is your market? Again this will have an effect on what types of strategies to use. For instance are you selling to older people who may not use Facebook, or are you selling to a younger crowd? Are you selling to students and professionals? This will determine when you use Facebook for your small business and Twitter.
3. How much time do you have?
Online marketing takes time. There are no free lunches and patience is required. It’s a bit like going to a Financial Planner and hoping they will make you rich overnight. It’s not going to happen. Online marketing is a science rather than a magic act although things are becoming more automating and easier to do. For instance Facebook optimisation is easier now that small business can create stunning landing page which link to their websites. Small businesses using Twitter can now schedule bulk tweets. However you must ask yourself how much time can you invest on your internet marketing campaign, because again this will determine what you use and how often you use it.
4. Are you already online?
Do you already have a website achieving high SEO? Do you already use social media strategies for your small business? Maybe you all need to tweak around the edges. The fact is online marketing needs a consistent approach. It is all about Trust Marketing and building relationships and you can’t do that if your marketing is static. Again, you can now automate a lot of things like email newsletters and so on but trust marketing still requires a personal touch and social media allows this, don’t neglect it!
These are the important factors to consider for the online marketing of your small business. The fact is patience does pay off as long as you have the right ingredients and you are continually mixing them up. There are of course quite a few others factors to consider and really powerful strategies that you can employ to get your website up Google and use social media to increase your bottom line.